(From the book 29% Solution by Dr Ivan Misner & Michelle Donovan)
Tip 2 - Block Out Time to Network
There are four steps to changing a behavior: want it, learnt it, try it, and live it. For most of us, advertising won't produce enough new business to keep us going indefinitely. Networking, if done strategically and exceptionally well, has the potential to generate all of your new business by word of mouth. It is ultimately about generating referrals over time for your company. The time & energy you spend on networking are part of your sales & marketing program. Set aside the time necessary to be successful.
"To some will come a time when change itself is beauty, if not heaven." - Poet, Edwin Arlington Robinson
Your action for today is to think of something you've been meaning to change and take a step toward doing so.
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