In a recent article by Kirsty Dunphey she talked about her being surprised at the reason WHY her husband would recommend a particular tattoo artist.
Given her husband's tattoo free stance she was surprised that he would recommend anyone and was keen to find out what was so amazing about this artist's work. Turns out however that her husband wasn't referring him based on his work but on the fact that when a friend of his tried to enter the premises with shoes on he was told to leave and the floor was immediately mopped where he'd walked. The commitment to maintaining a sterile environment had impacted on the person getting the tattoo so much that he had then told it to who knows how many people and that story had impacted on her husband enough for him to pass on the artist's name. It's an unusual referral chain! Who'd have thought a tattoo artist would be getting referred because he was crazy about the clean? I certainly wouldn't have, but his passion for sterility made such an impact that it's become a little bit like urban legend and inspires confidence in respect to safety to those that hear about the story.
This weeks referral tip - Don't tell people what it is you do, give your referral partners success stories they can use when they find you referrals; why should they refer you over your competitors. If you don't know, ask your clients for help - ask them why they come and buy from you. The results may surprise you.
"You can't have a better tomorrow if you are thinking about yesterday all the time." - Inventor, Charles Kettering
Your action for today is to let go of any "should or could haves" and focus on what you will do instead
Given her husband's tattoo free stance she was surprised that he would recommend anyone and was keen to find out what was so amazing about this artist's work. Turns out however that her husband wasn't referring him based on his work but on the fact that when a friend of his tried to enter the premises with shoes on he was told to leave and the floor was immediately mopped where he'd walked. The commitment to maintaining a sterile environment had impacted on the person getting the tattoo so much that he had then told it to who knows how many people and that story had impacted on her husband enough for him to pass on the artist's name. It's an unusual referral chain! Who'd have thought a tattoo artist would be getting referred because he was crazy about the clean? I certainly wouldn't have, but his passion for sterility made such an impact that it's become a little bit like urban legend and inspires confidence in respect to safety to those that hear about the story.
This weeks referral tip - Don't tell people what it is you do, give your referral partners success stories they can use when they find you referrals; why should they refer you over your competitors. If you don't know, ask your clients for help - ask them why they come and buy from you. The results may surprise you.
"You can't have a better tomorrow if you are thinking about yesterday all the time." - Inventor, Charles Kettering
Your action for today is to let go of any "should or could haves" and focus on what you will do instead
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