It has been a while and I thank everyone for there emails of support..anyway on with today's tip.
As important as stating who is a great referral, is how to make that contact. This one came to me as a blinding flash of the obvious. If you are a printing company and specifically ask for a referral to the owner of a local lotion manufacturer, your sales force needs a little more information on how to make that connection. Why is that a good referral for you? If I know that owner, what should I tell them? What should I ask them? How can I get you in front of them? When it is not obvious, it is your job to bridge that gap by training your fellow members how to generate this referral, after all you are the expert in the types of clients you are after and how to best find them. Don't keep that a secret, share the how and why and most importanly give constructive feedback afterwards.
"Success is going from failure to failure without a loss of enthusiasm." - Winston Churchill
Your action for today is to renew your enthusiasm for something where you've suffered some setbacks
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