Friday, August 28, 2009

Tell them, Tell them, Tell them!

Imagine your business as an infinite web of relationships. Every one of your business contacts has the potential to connect you to dozens of other contacts. The relationships are out there, but they'll likely remain out of reach unless you actively pursue them.

It may never occur to your current contacts to broker an introduction. It's up to you to put the idea in their heads. Don't feel sheepish about asking for referrals; there's nothing pushy or smarmy about it. People won't give you referrals unless you deserve them. In fact, getting a referral is the highest compliment you can receive. Let your customers know you prize referrals, which you'll earn by providing excellent quality products and services.

"My therapist told me the way to achieve true inner peace is to finish what I start. So far I've finished two bags of M&M's and a chocolate cake. I feel better already." - Humorist, Dave Barry

Your action for today is to treat yourself to a small indulgence

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