The key to referrals is to tell em, tell em, tell em, your team how you help businesses and or people
5 Tips to Getting Hot Referrals
#1. Anyone active in networking groups can benefit by developing a presentation book: take it to meetings, and make sure it gets circulated. Let people know how you help businesses.
#2. If your product or service is conductive to this approach, tell the members of your network that you accept speaking engagements as bonafide referrals. Ask them to pitch you to the program chair of other organisations to which they belong.
#3. Meet people outside of a meeting context whenever you can. Write cards or letters, send articles that might be of interest, call to check in, and let them know about local business receptions. Remember you are referring someone you know.
#4. To get good referrals, tell people when they've given you a bad referral. If you don't, you'll keep getting bad ones and you'll deserve them. Of course this depends on how you tell them but you must tell them. Teach people what you consider a good referral.
#5. Monitor the referrals you get. This tells you how often you get referrals, their source quality, status, and dollar payoff. Having this information helps you focus on individuals and groups that are giving you the best referrals.
"It's important that your key people believe in you and your plan" - Todd Dodge
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