Monday, February 02, 2009

"I'm expanding my business and I need your help. Who do you know who...?"

I was reading a book by Mark Sheer "Referrals". In it he suggests an effective approach for asking someone for referrals is to use the phrase,

"I'm expanding my business and I need your help. Who do you know who...?"


Do NOT alter this phrase. Do NOT say, "Do you know anyone who...?" The specific "Who do you know who...?" question allows for nothing other than names, numbers, and referrals. Simply fill in the blank with what your product /service provides.

Example: a toy salesperson - "Who do you know who's having a baby?

"Obstacles are something we see when we take our eyes off our goals." - Zig Ziglar

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